This is a fantastic question. We've been excited to share some of the API work we've been doing to make this stuff possible. In fact, we built out a lot of our webhooks with services like Zapier in mind, and even have a MyVR Zapier application in the works. If you're interested in beta testing the MyVR Zapier application, I can give you access if you send me a private message. It's built entirely by MyVR and directly integrates using webhooks.
About a month ago we rolled out API Webhooks. This was primarily for our integrated partners who are building applications on top of MyVR. We have recently added the ability for account holders to setup webhooks for events associated with their account. You can do so in the API management section of your account.