How do I track conversion rates on my website?


  • Explorer

    Anyone having any experience tracking conversion rates on their rental sites? It sounds like something that could be useful but I have little to no experience. Any pros out there?


  • Leader

    @Chad-Service - I'll follow this one. I believe if you're using Google Analytics there are ways to do that, but I'm so far behind in that department, I'm going to watch and learn here from the pros.


  • Explorer

    @Chad-Service Not a pro but I've watched my wife do it for us.

    Apparently Ad-Words can track things such as clicks on your sites and use of your "Contact us" or sign up options. I think it all is determined by what you (and Google) define as "conversions". For me, a conversion is a booking, but I think Google looks at the number of visitors vs interactions as conversions.

    Darrell


  • Leader

    @Darrell-Looney112 - do you know if you can do it with just Google Analytics without having to pay for adwords?


  • MyVR Employee

    Hey @Chad-Service -

    I'll throw out that we allow you to track booking conversion from your site. There is a product announcement in your account for this, but I'll go ahead and paste it here as well:

    Websites: Reservation Conversion Tracking

    We've made it easier add custom conversion tracking tools to your MyVR websites. You can now add custom tracking solutions to the booking confirmation page of your MyVR website. Track the entire conversion funnel, from ad click to booking confirmation, with your favorite analytics tool.

    How It Works

    To add custom conversion tracking code to a MyVR website, navigate to the website in your MyVR account. Select the "Additional Options" > "JavaScript / CSS" option in the left hand navigation menu. Scroll to the bottom of the page and you'll see a new input box for "Booking Confirmation Page HTML/Javascript". Here you can add any tracking code you like from any 3rd party provider.

    Code placed here will be included any time a prospective renter completes the online booking process on your website. This is a great track conversions on your website and measure the effectiveness of your online advertising campaigns. Plug-in your favorite online analytics provider and see how effectively your ad clicks lead to valuable customer activity.

    0_1501783606347_conversion_tracking.gif


  • Explorer

    @Jenny-Oest - Sorry, I meant Google Analytics. They can let you track organic conversions without paying for the AdWords route. Markus also posted how to track with MYVR as well!

    Darrell


  • Explorer

    @Markus-Nordvik Can you give me a little more information about finding the code to put on the booking confirmation page? We are using Google Analytics, and I'm not a complete newbie there, but I am really struggling with figuring out how to track conversions. I can't track them by counting the pageviews of the /status/ page, because guests can go back there time and time again. I'd love to be able to just add some javascript to the booking confirmation page in the handy way you've allowed us to do so -- but where do I get it? I'm searching online but could use a nudge in the right direction... 🙂 I mean, I've seen references to getting code from Adwords, and also from Google Tag Manager -- is that where I should be looking? Or do you all mean that we should get someone to write some code for us and add it there?



  • @Ann-Karako said in How do I track conversion rates on my website?:

    Can you give me a little more information about finding the code to put on the booking confirmation page?

    If you are attempting to track conversions from Adwords, here is an article about setting up Adword conversion tracking.

    Note the section on Count to handle repeat visits to the confirmation page

    Click Count. Select how to count your conversions:

    • Every: this setting is best for sales, when every conversion likely adds value for your business.
    • One: this setting is best for leads, such as a sign-up form on your website, when only one conversion per ad click likely adds value for your business

    There is also this article about adding a conversion tracking tag to your website. It includes the following example code to insert into the page you wish to track.

    	<!-- Google Code for Purchase Conversion Page -->
    		<script type="text/javascript"> 
    		/* <![CDATA[ */
    		var google_conversion_id = 1234567890;
    		var google_conversion_language = "en_US";
    		var google_conversion_format = "1";
    		var google_conversion_color = "666666";
    		var google_conversion_label = "xxx-XXx1xXXX123X1xX";
    		var google_remarketing_only = "false"
    			var google_conversion_value = 10.0;
    			var google_conversion_currency = "USD"
    		/* ]]> */ 
    		</script>
    		<script type="text/javascript" 
    		src="//www.googleadservices.com/pagead/
    		conversion.js">
    		</script>
    		<noscript>
    		<img height=1 width=1 border=0 
    		src="//www.googleadservices.com/pagead/
    		conversion/1234567890/
    		?value=10.0&amp;currency_code=USD&amp;label=xxx-   
    		XXx1xXXX123X1xX&amp;guid=ON&amp;script=0">
    		       </noscript>
    

    You will need someone to customize this example code to work with your Adwords campaign and website.

    Cheers,
    Danny


  • Explorer

    @Danny-Eiden Thanks, Danny -- those articles will be helpful! But I wasn't thinking about Adwords in particular. I'd really just like to track when any reservation gets booked, so I can look back in GA and find out where it came from. As we try new ways to draw traffic, we want to be able to see if they are creating conversions or not. Any other ideas? I really appreciate your help! 🙂



  • Hi Ann,

    If you simply want to track where people are coming from when they book on your site, the basic Google Analytics integration should cover this. You can follow these steps to install Google Analytics on your website. Here is a short article listing the information Google Analytics records about the sources of the traffic on your website.

    To get a sense of which people are converting, you can create a URL destination goal funnel in Google Analytics. This funnel should include all of the stages of the checkout process ending with the booking confirmation page. This will allow you to segment out the people who visited the booking confirmation page immediately after purchasing a rental from the people who are revisiting the booking confirmation page at a later time. The URLs in the checkout flow are as follows

    1. /reservation/checkout/stay
    2. /reservation/checkout/payment
    3. /reservation/checkout/confirm
    4. /reservation/details

    This Kissmetrics blog post has an excellent section on URL destination goals, including a subsection section on goal funnels. A few important highlights from that article

    • Select "Head Match" for the Match Type
    • Check the "Required Steps" box when setting up the goal funnel
    • People will still be counted as conversions even if they jump directly to the booking confirmation page, but you can segment out the conversations that flow through the entire funnel. These are the real conversions.

    Cheers,
    Danny


  • Explorer

    @Danny-Eiden
    This is GOOD STUFF. Thanks SO MUCH for taking the time to educate me. 🙂

    I feel kinda stupid, though, because though I had already set up a goal funnel in GA, I never realized that of course only the people who went through the full funnel would be the real conversions for that time period. DUH! Thanks for pointing that out!!

    The Kissmetrics article must be referring to the older GA's match types -- now they want me to choose "exact," "begins with," or "regular expression." I chose "begins with" -- let me know if that's not correct.

    Thanks again for your help today. I used the info from your earlier message to install an Adwords conversion tracker on the booking page, because that will definitely be great info to have, also. But now that you've helped me understand the goal funnel better, I have hope we'll be able to find ALL the data we need. Thanks!!



  • So happy I could help! And yes, "begins with" is the correct selection. I'm personally glad they changed that option from "head match". It's much clearer now 🙂


  • Newcomer

    @danny-eiden said in How do I track conversion rates on my website?:

    /reservation/details

    Thanks this was a useful post. What would the URLs be in the inquiry funnel? Looks like /inquire/ would be the first one, but there doesn't appear to be a separate URL for the "Thank you for your inquiry" page.


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