@Ann-D-Liptak Hi Ann!
SEO is a big beast that requires either a lot of time or effort (or both) to see any meaningful results. For one who is not focused on driving a lot of traffic via SEO, and therefore doesn’t understand the various components of SEO, this message is letting them know we are covering many of the basics for them in the website setup. Allow me to expand on that a bit more…
First, our website templates are designed with SEO in mind, and are built to perform well in the eyes of the search engines, and improve your rankings with them. We improve our templates over time as search engine requirements change.
We also provide an interface where you can insert keywords (that come out of whatever keyword strategy you pursue) into MyVR’s dashboard, and we’ll automatically configure all your pages with this information. If you don’t insert any, we will automatically generate them for you and configure your pages (we do our best, but this is not recommended if you care about SEO!). We also allow more granular site configuration in that you can configure each page differently, and you can tag individual photos, as well. We also auto-submit your site to the major search engines for indexing.
So, we do quite a bit to quickly configure your site for SEO, including a number of things we do automatically for you without your doing a thing. However, most of the work required for meaningful SEO results come from continued work beyond that - both in creating backlinks to your site and regularly creating fresh relevant content on your site. For those who are focused on doing this, blogging is typically one of the key parts of that strategy.
All that said, I have told hundreds of owners that I don’t think they should worry about SEO (at least, not at the top of their list) because of the commitment involved. I’ve blogged about this a bit int he past. Here are a couple helpful posts to help you decide if it’s right for you:
http://blog.myvr.com/2015/10/14/5-reasons-to-build-a-great-vacation-rental-website/
Hope that’s clear! We can tweak that language in the product that you’re referencing to be a bit more descriptive and informative.